![]() Someone doesn’t know where to put a piece of content for maximum exposure, so they publish it to several placesĪ website is updated by many people across different teams, and content is unknowingly duplicated - which creates points of friction in the user journey.įor both of these scenarios, Shelter’s content operations uses collaborative practices to minimise the risk of them happening. For example, once a supporter event is sold out or fully subscribed, call-to-action content on its web page is not only unnecessary, it’s misleading for users.Ĭontent that’s duplicated elsewhere. ![]() What’s our criteria for retiring content?Ī helpful and simple framework for determining if content is ready for retirement is the ROT approach: RedundantĬontent that’s no longer needed. If we don’t, our ability to find useful content will quickly get out of hand. With thousands and thousands of entries making up our content library, it’s just as important to unlink and archive unused content types as it is to retire our pages. Good housekeeping - Retiring or removing unused and duplicated content makes life less painful for anyone using our CMS, helping findability and reducing confusion.īecause we're using a system of structured content, we not only think about pages when we talk about content, but the blocks of content and the images that compose them. Operational costs - Overgrown, low-value content uses up server space as well as the resource needed to manage it. Or the flip side of this: an out-of-date page ‘cannibalises’ a new page, ranking higher than the page we’ve intended to rank highly for a topic. In their search results pages, Google can penalise with lower rankings if their algorithm recognises weak UX or duplicate content. SEO - Duplicate content and poor user experience affects search rankings. It can also put Shelter at risk legally, through content that’s non-compliant with current regulations (such as for GDPR). It can trigger complaints, including on social media. Inaccurate or out-of-date content can damage the trust people have in our services. Reputational and legal risks - In our fight to end the housing emergency, it’s critical that the information and support we give people is fully accurate and meets our quality standards. Poor user experience - Content that’s out-of-date, sub-standard, duplicate or contradicts other content will confuse users, discourage them from using our services, and potentially put them at greater risk in their housing situation. Why is it important to retire content?Ĭontent that’s lost its value or accuracy comes with risks to both users and Shelter: Retiring content, for various reasons we’ll explain here, is a vital part of our content lifecycle. ![]() Content quickly loses its value for your users and your business, creating content debt for an organisation. It accumulates so many pages and so much content that you lose sight of it, much less the ability to manage it. Memorials to the Alzheimer's Association.Any of us who’ve ever maintained a website know the feeling of the overgrown site. Luncheon will follow at 1:00 pm at Nine Mile Creek Senior Living at 2301 Village Ln, Bloomington, MN. Memorial service at the Fort Snelling Chapel on January 15 at 11:30 am. For 32 years Kurt and Ginny shared their lives and their home with more than 100 foster children leaving a lasting legacy of love and belonging. As a Bloomington School Board member Kurt was also a champion of public education. Retiring as a Major, he later became active with Veterans for Peace. A Veteran of the Vietnam War, Kurt served as an officer in the Army for nine years. Known as the "People's Mayor" he used his experience in land development to gain an improved contract for the City with the Mall of America developers. Kurt founded the Laughinghouse Development Company and served as Mayor of Bloomington in the 1980s. Survived by his wife Virginia "Ginny" Laughinghouse, siblings Joan Copio, Gary Laughinghouse, Jane LaTronica, Gregg Laughinghouse, three children Amy Roberts (Jon), Timothy Laughinghouse (Sarah), and Marcy Rede (Laura), 11 grandchildren, 18 great-grandchildren, and over 100 foster children. ![]() Laughinghouse, Kurt Former Mayor of Bloomington Age 76 of Bloomington, MN.
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